Marketing your home is the most important factor in selling your home.  Many home owners watch TV and have great ideas on home staging.  Staging a home is essential to actually completing a sale but that is not marketing.  Marketing is how we get the buyers into your house.

Marketing is maximizing the exposure of your home to as many potential buyers as possible.  First we must understand your specific market.  Much of the greater Charlotte Real Estate market is from national relocations.  How are these buyers finding your home?  Yes, the Internet is how the vast majority of buyers are going to find your home.  How about local home buyers?  Yes, they too are first searching on the Internet.  Technology has changed our home buying process.  You can now personally filter your search for price, location, bedrooms and also view the photos of potential homes.

So what makes your home stand out on the Internet?  A picture paints a 1000 words; the photos are critical.  The curb appeal of your home is the most important feature.  That photo is why a home buyer clicks to find more information.  You should expect your Charlotte Realtor to comprehend this.  You can help by noting the best time to take photos.  Ideally, you want the sun behind you and clear blue skies; that will minimize any shadows and provides the best impression.  Yes, your Realtor will likely return several times to capture the home in different lights.

The next thing to consider is your Internet Exposure?  How many real estate sites will your home appear?  This is critical.  Once again, you need as many potential buyers possible to see your home.  The right buyer is out there; we just need to find them.  There are several methods of Internet exposure.  First and foremost is Realtor.com.  This is one of the first places buyers search for Charlotte Real Estate.  There are a variety of sales packages offered by Realtor.com and you want to be assured your Realtor has the program that accepts multiple photos (not just the standard 4 photos).

How about beyond this?  The MLS is a great vehicle but there are dozens of other sites to enhance your marketing.  I maximize your advertising via my affiliations/websites; I advertise your home with over 35 syndication partners.  This results in displaying your home on over 300 destinations.  In addition to this, affiliates sharing my Point2 Real Estate network market your home on their "our listings" page.  These are local agents that will help advertise your home via our shared Internet marketing company.

How about yard signs?  Many sellers have trouble with yard signs.  I understand and appreciate this.  Signs do in fact clutter your yard. To many signs in a neighborhood tend to scare away buyers (they think something is wrong).  But when should a sign be used and when should it not be used?  When will it help and when will it hurt?  As your Charlotte Realtor, I will help assess that with you.  Ultimately, your marketing is impacted by maximizing exposure.  A sign captures drive by traffic.  It is a "hook" to attract potential buyers.  If you are located on a busy section of town, then by all means, the sign will be an effective marketing tool.  If you live on a quiet cul-de-sac, then the sign is not likely to attract many buyers.  Yes, a sign does help assure Realtors/perspective buyers that this is in fact the home they wanted to see but there is a balance.

As you see, marketing is huge when it comes to selling your home.  Home staging is important but first we must get people into your home.  A good Realtor will go through your home with you to help you stage the home for maximum effect.  Call me, Rick Waite at 704.770.6559 today as your Charlotte Realtor.  I will do what ever we can to get the best price and effectively market your home. 

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